Privacy Policy

Privacy Policy for SOUEAST

Important Information

This Privacy Policy aims to give you information on how SOUEAST collects and processes your personal data through your use of the App, including any data you may provide through this application when you sign up to our services, purchase a product or service, take part in a competition or signing up to a newsletter.

It is important that you read this Privacy Policy together with the Terms and Conditions and any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

Agreement to Use

If you choose to use our service, then you agree to the collection and use of information in relation to this Privacy Policy. The Personal Information that we collect is used for providing and improving the service. We will not use or share your information with anyone except as described in this Privacy Policy.

Definitions

For the purpose of this Privacy Policy:

  • 1. "SOUEAST MOTOR INTERNATIONAL", "we", "us", or "our" refers to SOUEAST, Company, the owner and of the SOUEAST website and mobile application.
  • 2. "App", "service", or "Delivery" means the mobile application and website operated by SOUEAST for its product delivery and related services.
  • 3. "You", "user", or "customer" means any individual who uses the App or website to access services or purchase products.
  • 4. "Personal Data" or "personal information" means any information relating to an identified or identifiable natural person, including but not limited to name, contact details, delivery address, payment information, device data, and order history.
  • 5. "Saudi Personal Data Protection Law", "PDPL", or "the Law" refers to the Kingdom of Saudi Arabia’s Personal Data Protection Law regulating the processing of personal data.
  • 6. "Third-party service providers" means external companies or individuals contracted by SOUEAST to provide services such as delivery, payment processing, or technical support.
  • 7. "Consent" means the freely given, specific, informed, and unambiguous indication of the user’s wishes by which they agree to the processing of their personal data.
  • 8. "Cookies" are small text files stored on your device by the App or website to improve user experience and collect analytics data.
  • 9. "Data breach" or "security incident" means any unauthorized access, disclosure, alteration, or destruction of personal data.
  • 10. "Legal basis for processing" means the lawful grounds under the PDPL on which we process personal data, including your consent, contractual necessity, legal obligation, or legitimate interests.
  • 11. "Data retention period" means the length of time we store your personal data before securely deleting or anonymizing it.

Information We Collect

  • Full name, phone number, and email address
  • Delivery address and location
  • Payment and billing details
  • Order history and shopping preferences
  • Device information, IP address, and browser data
  • Profile Data
  • Usage Data
  • Marketing and Communications Data

How We Use Your Information

  • Process and deliver your orders
  • Communicate with you about orders, promotions, and updates
  • Send marketing emails or SMS only with your explicit consent
  • Conduct surveys or request feedback
  • Improve our products, services, and customer experience
  • Ensure security, prevent fraud, and comply with applicable laws

Sharing Your Information

  • Authorized delivery and logistics partners
  • Payment gateways and technical service providers
  • Government entities if legally required

All third parties are expected to comply with Saudi PDPL standards.

Safeguarding and Securing the Data

We are committed to securing your data using appropriate technical and organizational safeguards. These include encryption, secure servers, access control, and up-to-date technologies designed to prevent unauthorized access or disclosure.

Cookies

  • Enhance your browsing experience
  • Analyze performance and trends
  • Remember user preferences

External Links Disclaimer

Our App or website may contain links to external websites or platforms. Please note that this Privacy Policy does not apply to any third-party websites. We are not responsible for the privacy practices or content of external sites.

Your Rights

  • Access the personal data we hold about you
  • Request correction or updates
  • Request deletion of your personal data
  • Object to certain types of processing

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When data is no longer needed, we securely delete or anonymize it to protect your privacy.

Children’s Privacy

Our App and services are intended for users aged 18 and above. We do not knowingly collect or solicit personal information from anyone under the age of 18. If we discover that a child under 18 has provided us with personal data, we will delete it promptly.

Legal Basis for Processing

  • Your consent
  • Performance of a contract with you
  • Compliance with legal obligations
  • Legitimate interests pursued by us

Security Incident Notification

In the event of a data breach affecting your personal data, we commit to promptly notify you and the relevant authorities as required by law, and to take all necessary measures to mitigate potential harm.

Consent Withdrawal

You have the right to withdraw your consent for any data processing where consent is the legal basis. Withdrawing consent will not affect the lawfulness of processing before withdrawal.

Third-Party Service Providers

We carefully select Third-Party service providers who assist us in operating the App and delivering services. All such providers are contractually obligated to protect your data and use it only to provide agreed services, complying with applicable data protection laws.

Privacy by Design

At SOUEAST, privacy and data protection are integrated into the design and operation of our app and services from the outset. We continuously work to implement industry best practices to safeguard your personal information at every stage.

Notification of Policy Changes

We may update this Privacy Policy periodically. For any material changes, we will notify you in advance through the App, email, or other appropriate channels to ensure you are always informed about how your data is handled.

Contact Us

Ruiqing Automotive Arabia Limited Company

Soueast Motor Showroom King Fahd Road, Riyadh 12271 Kingdom of Saudi Arabia

Last Updated: February 21, 2026